Why

The website had a confusing user flow. During usability testing, I noticed that users were dropping off because they couldn’t find what they were looking for. Additionally, the logo was too generic and difficult to use in different contexts. Social media also needed improvement to become more attractive and informative.

What

Website visits have increased by 17% since the redesign, and drop-offs have almost completely disappeared, resulting in fewer help requests. Instagram followers have also increased by 94.

How

To redesign the website, I studied the main tasks users wanted to complete and simplified how they could find information. I also analyzed data from Wix analytics to identify specific issues. Furthermore, I conducted user research by talking to people on the street and volunteers at the animal shelter.

Silvia Olives Capella

Why

The website had a confusing user flow, in the usability test I noticed that users were dropping off because they couldn’t find what were looking for. On the other hand, the logo was too generic and uncomfortable to use in different contexts. Furthermore, social networks need it to improve to be more attractive and informative.

What

The visits in the website has improved a 17% since I changed, and the drops off haven’t practically disappear, which has reduced the messages asking for help. The followers in Instagram has turned to increment in a 79 followers.

How

To redesign the website I study the tasks that users wanted to do and simplify the way to find the information. I analyse the analytics that Wix has to see some of the problems. Furthermore, I have make a user research talking with users in the street and volunteers of the animal shelter.